Responsibilities

• Define our growth strategy and be the voice of the consumer to the Product team to determine the best launch strategies for each existing or new product launch and feature
• Drive and develop market research plans to derive customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape
• Develop comprehensive marketing plans for the marketing team to execute on, in collaboration with brand, paid, lifecycle and content leads
• Partnering with cross-functional leads on campaign development (briefing, feedback, production, optimization, reporting, retros etc..)
• Quarterback cross-functional collaboration between product, marketing and the business teams to identify winning tactics across channels (owned and paid)
• Drive impactful go-to-market launch strategies including messaging, positioning and branding/PR strategies
• Work closely with the Product team to determine the best launch strategies for each existing and new product or feature release

Requirements

• Bachelors or Masters degree in business administration, commerce and/or marketing
• 3+ years experience in product marketing
• Excellent time management and prioritization skills
• Ability to work collaboratively and cross-functionally in a fast-paced environment
• Proven ability to deliver against expected outcomes leading complex, cross-organizational initiatives