Key Responsibilities

• Define and evolve Maximus's visual identity across all touchpoints.
• Develop and maintain comprehensive brand standards for digital and physical platforms.
• Create and update the brand book as the guide for creative expression.
• Partner with leadership to align creative strategies with business goals.
• Build and optimize a high-velocity creative asset generation system.
• Implement workflows balancing creative excellence with a fast-growing environment.
• Establish metrics to measure and improve creative output quality and efficiency.
• Drive adoption of creative technologies and AI tools to speed production.
• Recruit, mentor, and lead a creative team including designers, copywriters, and specialists.
• Foster a culture of excellence, experimentation, and accountability.
• Develop career paths and balance in-house and external partnerships.
• Collaborate with Marketing, Product, Growth, Clinical, Science, Technology, Sales, and Partnership teams.
• Oversee all creative output ensuring alignment with Maximus as a premium leader.
• Champion innovative approaches to differentiate in wellness market.
• Maintain hands-on involvement in flagship projects while delegating to the team.

Qualifications & Skills

• 8+ years of creative leadership experience with at least 3 years managing teams.
• Proven brand-building track record in health, wellness, technology, or premium consumer sectors.
• Expertise in brand development, visual systems, and multi-channel execution.
• Experience building creative operations balancing quality with speed.
• Portfolio demonstrating creative work driving business results.
• Strong understanding of digital-first creative and emerging platforms.
• Exceptional communication skills for C-level presentations and influence.
• Bachelor's degree in Design, Fine Arts, Marketing, or related field; advanced degrees preferred.