About the Role

• Nivoda is seeking a hands-on B2B Product Marketing Manager to take full ownership of product marketing initiatives across all product verticals.
• This role works at the intersection of product, sales, and account management to ensure every product launch, campaign, and message is strategically aligned and impactful.
• Drive external-facing efforts to boost customer awareness, accelerate product adoption, and foster long-term retention while partnering with internal teams to translate product innovations into compelling market narratives.

What You'll Do

• Develop and execute Go-To-Market strategies, owning GTM planning and execution for new features, products, and SKUs, ensuring cross-functional alignment.
• Define data-driven category-level growth strategies with Category and Product Managers.
• Support regional expansion by tailoring messaging, onboarding, and GTM plans for local markets.
• Craft compelling, differentiated messaging and value propositions tailored to jewelry retailers and suppliers.
• Ensure clear and consistent communication of Nivoda’s value proposition across all touchpoints and verticals.
• Develop strategies to improve buyer experience through personalized recommendations, optimized search, and targeted promotions.
• Plan and execute multi-channel product marketing campaigns to drive adoption, activation, engagement, upsell, cross-sell, and user engagement initiatives.
• Identify opportunities for A/B testing and personalization to optimize conversions and user journeys.
• Build and maintain sales enablement materials such as pitch decks, one-pagers, battlecards, and competitive comparison tools.
• Develop onboarding and internal knowledge content to ensure consistency across teams.
• Facilitate product knowledge transfer across sales, success, and ops teams.
• Conduct ongoing customer research and feedback sessions to understand needs, pain points, and behavior.
• Perform market and competitive analysis to identify trends, threats, and opportunities and leverage insights to inform messaging, product direction, and marketing initiatives.
• Track and analyze performance of product marketing campaigns; own category/product-level metrics reporting and provide actionable recommendations.
• Partner with analytics teams for reporting needs, dashboards, and A/B test setups.
• Serve as the internal advocate for the customer, championing their needs in product development, marketing, and strategy conversations.
• Identify and activate customer advocates to build testimonials, case studies, and reference programs.

What You'll Need

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in product marketing or growth marketing, preferably B2B or marketplace.
• Proven track record in ABM and product marketing.
• Proficiency in CRM tools, data analysis, and performance tracking.
• Experience launching features or products across multiple teams.
• Strong positioning and messaging skills for complex or technical products.
• Experience creating marketing and enablement content (decks, emails, case studies, onboarding content).
• Data-driven decision maker.
• Familiarity with marketplace dynamics and metrics.
• Experience working across multiple regions or with global teams.
• Experience managing customer acquisition campaigns.
• Ability to work independently and prioritize multiple projects with limited oversight.
• Strong project management skills and comfort working across teams on tight timelines.

Preferred Qualifications

• Experience in jewellery, luxury goods, or high-value B2B trade industries.
• Experience using AI tools for research, targeting, personalization, or content creation.
• Experience marketing to non-English speaking markets or producing localized GTM materials.
• Competency in basic design tools (Figma, Canva) for mockups.

Competencies

• Strategic thinker focused on execution and results.
• Creative problem solver balancing short and long term priorities.
• Self-directed and self-starting learner.
• Willingness to test, learn, optimize and iterate on tools including third party demand management.

What You'll Get

• The opportunity to be part of a hyper growth scale-up.
• Flexibility with remote working.
• Generous holiday allowance.
• Highly competitive base salary.