Responsibilities
- Lead the go-to-market strategy and vision for key consumer product areas
- Partner with Product, Design, Engineering, UXR, and Data Science to shape the roadmap
- Conduct creator and fan research to uncover needs, use cases, and insights
- Craft compelling product narratives and breakthrough GTM plans
- Drive 01 product development and launch high-priority products to market
- Own the end-to-end product journey across the lifecycle 2 from ideation to adoption
Requirements
- 6+ years in product marketing at a tech company, with a track record of scaling consumer products; bonus if you9ve worked on creator-focused or commerce tools
- Excellent communicator, able to work seamlessly with both highly technical and highly creative teams
- Proven success managing large cross-functional teams
- Experience influencing product development and strategy using both quantitative and qualitative insights
- Deep product intuition with a knack for surfacing meaningful insights and latent user needs
- A passion for helping creators 2 and a bias toward action
