Role Overview

• Drive how we communicate product updates and innovations to customers and the market
• Boost product adoption and improve conversion rates
• Establish AppFollow as the leading app reputation growth solution
• Work closely with Product, Marketing, Sales, and Customer Success teams

Key Responsibilities

• Drive product updates and announcements through newsletters, social media communities, and direct customer communications
• Maintain and optimize product landing pages
• Keep product materials and feature presentations updated for Sales & Customer Success teams
• Create compelling case studies and accelerate customer testimonial collection

Key Performance Indicators

• Content engagement metrics across all channels and formats
• Lead generation from product marketing activities and content
• Conversion rate improvements for free-to-trial and trial-to-paid funnels

Required Qualifications

• 2+ years of Product Marketing experience in B2B SaaS
• Product-led growth or Enterprise sales experience strongly preferred
• Remote startup experience with proven ability to work independently
• Mobile app or ASO industry experience is a significant plus

Technical Skills

• Data-driven approach with proficiency in analytics and AI tools
• Modern SaaS tools expertise: Amplitude, HubSpot, Intercom, Canny
• AI-proficient: expert use of ChatGPT, Claude, and AI content creation tools
• Video production skills for product content (Screen Studio, CapCut) - plus

Communication & Skills

• Fluent English plus one additional language (Russian, Spanish, Portuguese preferred)
• Exceptional written and verbal communication skills
• Comfortable being company spokesperson and public speaker
• Cultural fit: transparency, teamwork, accountability, curiosity, customer-focused mindset

Work Environment

• Remote position with flexibility to work from anywhere in Europe
• Preferred locations, where hubs exist: Spain, Portugal, Serbia, Finland
• Global team collaboration with colleagues across Europe, UK, US, and Brazil
• Conference participation in app, gaming, and product marketing events

Benefits & Perks

• Equity options after successful completion of probationary period
• Quarterly performance bonuses for exceptional achievements and company success
• Annual offline team meetups and company all-hands gatherings
• Monthly co-working budget for professional workspace access
• Internal hackathons 2-3 times per year for innovation and team building
• Equipment support including laptop and home office improvements as needed

Growth Opportunities

• Direct exposure to executive leadership reporting to CEO
• Cross-functional collaboration with Product, Sales, Marketing, and Customer Success teams
• Impact on company growth with measurable contribution to key business metrics