About the role

• As a Senior Product Marketing Manager you will drive go-to-market strategy, messaging, and positioning to ensure product success through customer insights, cross-functional collaboration, and effective storytelling.

What you'll do

• Product Narrative & Positioning: Craft the end to end story for each product; distill complex compliance and FX mechanics into simple, emotional benefits.
• Persona-Led GTM: Translate research into activation paths and lifecycle triggers for our core user personas.
• Launch Ownership: Drive 07 launches: sizing, segmentation, channel mix, success metrics, and iterations.
• Repositioning & Surface Governance: Audit every marketing surface (site, app store, CRM, paid creative) and enforce message coherence.
• Analytics Partnership: With Growth Analytics, define success metrics; with Lifecycle, build experiment plans that move activation and N-day revenue.
• Market Intelligence: Track competitive moves and feed insights into roadmap and pricing.

You are

• You are the DRI of the Narrative. If the story lands, numbers move, if it doesnt, the fix starts with you, no excuses, no committee.
• High Agency = Uncapped Growth. Comuns activation ceiling is a messaging problem. Rewrite the narrative and you unlock LTV, retention, and expansion.
• Ownership Extends Beyond PMM. Product ships what you position, Growth spends behind the hooks you craft, Lifecycle triggers the journeys you design. Their KPIs roll up to your scoreboard.
• Accountability Is the Culture. When a launch underperforms, you diagnose, pivot, and relaunch, fast. Credit accrues to the team, accountability stays with you.
• Clarity Drives Speed. Your positioning docs eliminate thrash, letting Engineering, Design, and Marketing execute in parallel and hit market windows others miss.

What success look like

• Rapid Activation: Day-7 activation on new product launches 45 %.
• Message Discipline: 90 % consistency across every customer-facing surface (quarterly audit).
• Value Expansion: 20 % of newly activated users adopt our core account within 90 days.
• Operational Rigor: Launches ship on schedule, within budget, and achieves 80 % of their defined success KPIs.

Requirements

• 710 yrs PMM in consumer fintech, payments, or high-velocity marketplace; proven 07 and 17N launches.
• Mastery of activation levers: App-store CRO, onboarding optimization, lifecycle trigger design.
• Fluent in growth analytics; SQL competency (Looker/Amplitude) to self-serve insights.
• Spanish-English bilingual required; cultural empathy with immigrant communities.
• Executive-level communication slides, docs, and stand-ups that drive alignment and decisions.

Nice-to-Haves

• Experience launching in LATAM or cross-border corridors.
• Prior work with Segment, Iterable, and Snowflake.