Strategic Planning

• Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets.
• Identify market opportunities and customer segments to drive product adoption.

Product Positioning & Messaging

• Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction.
• Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights.

Campaign Development

• Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel.
• Measure and optimize campaign performance to ensure ROI.

Sales Enablement

• Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals.
• Train sales teams on product features, benefits, and competitive differentiation.

Market Insights

• Conduct competitive analysis and customer research to inform product improvements and positioning.
• Track market trends and provide actionable insights to the Product team.

Cross-Functional Collaboration

• Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives.
• Advocate for customer needs and feedback in product development discussions.

Requirements

• 7+ years of proven experience in product marketing in SaaS, ideally in payroll/HR tech
• Strong understanding of domestic payroll processes and compliance requirements is a plus.
• Exceptional skills in positioning, storytelling, and go-to-market execution.
• Experience working with Lifecycle marketing teams
• Data-driven mindset with the ability to analyze metrics and optimize campaigns.
• Excellent communication, presentation, and project management skills.
• Experience collaborating with cross-functional teams in a fast-paced environment.