Lead Go-to-Market Initiatives & Product Launches
Execute product launches for integrated software/hardware solutions with go-to-market strategies
Coordinate launches across multiple stakeholders, including engineering, product, and support teams
Develop positioning that clearly communicates the value of complex platform capabilities to non-technical operators
Establish metrics and success criteria for technical product adoption and performance

Drive Technical Product Marketing Strategy
Partner closely with product, engineering, and hardware teams to translate technical capabilities into compelling market opportunities
Influence product roadmap by identifying key differentiators that create competitive advantages in the laundry industry
Develop go-to-market frameworks that can scale across both software features and hardware product launches
Create standardized launch templates and processes for technical product releases

Develop High-Impact Content & Sales Enablement
Create scalable, high-quality materials for operators and sales teams, including website updates, pitch decks, videos, and product one-pagers
Develop clear and compelling product positioning and messaging that differentiates Cents and resonates with laundromat operators
Collaborate with sales to develop training, tools, and resources including case studies, thought leadership pieces, and product demos
Translate technical platform features into understandable narratives for small business owners

Gather Customer Insights & Market Research
Collect and analyze operator feedback to inform product messaging, development, and roadmap priorities
Conduct thorough market research on laundry industry trends, competition, and customer needs
Become an expert on Cents' buyers and the competitive landscape in the laundry industry
Analyze customer segmentation to inform product positioning across different operator types

Cross-Functional Collaboration
Work collaboratively with product management and engineering on product features, roadmaps, and release plans
Partner with sales to develop training and content on product differentiation for the laundry market
Serve as central point of contact across products and operator segments, communicating value to internal teams
Manage multiple projects and coordinate across cross-functional teams

Bachelor's degree in marketing, business, communications, or related field (MBA preferred)
3-5 years of product marketing experience with technical products, preferably B2B SaaS with hardware components
Experience leading product launches and marketing campaigns in vertical SaaS or small business markets
Track record of successfully launching and marketing technology products

Commercial orientation - excited about being in front of customers, providing critical support to close deals, and partnering with marketing on pipeline generation
Strong strategic and analytical skills with ability to synthesize complex data and deliver clear, actionable insights
Excellent written and verbal communication skills for compelling messaging and presentations
Strong understanding of market research, competitive analysis, and customer segmentation
Ability to work effectively in cross-functional teams and manage multiple projects
Highly resilient, adaptable, and energized by building clarity out of ambiguity
Deep understanding of product lifecycles and go-to-market campaign development
Proven project management skills and attention to detail

Experience in advertising technology, small business analytics, or vertical SaaS businesses
Background in B2B marketing serving franchise or small business customers
Account-based marketing (ABM) experience and strategy development
Understanding of subscription business models and customer success strategies
Commercial orientation with technical credibility - can discuss both business value and technical implementation
Passion for Cents' mission and commitment to empowering small business owners

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Senior Product Marketing Manager

Cents