Responsibilities

• Own go-to-market and adoption strategy for PushPress suite products — Grow, Commerce, Platform, Train, and AI releases.
• Build messaging, refine positioning, lead launches, enable internal teams.
• Lead GTM strategy for Grow, defining positioning and campaigns, building adoption playbooks, driving demo conversions, and sales enablement.
• Own GTM for payment reliability and Stripe integrations, work with Product and Partners to drive customer trust and business growth.
• Lead GTM for broader platform initiatives, including marketplace, integrations, apps, and partner ecosystem.
• Drive adoption of PushPress Train as a coaching and programming solution.
• Lead launch and scaling of AI-powered product(s), partner to craft messaging and monitor adoption.

Success Metrics

• Grow: Improved close rates, expanded use, increased renewals and upsells.
• Commerce: Increased payments volume.
• Platform: Increased awareness, utilization of integrations, and partner integrations.
• Train: Improved retention and feature adoption.
• AI Expansion: Smooth launch, early adoption, positive feedback, ability to scale.

Requirements

• Experience owning product marketing at a hyper growth startup.
• Experience launching AI and AI-native products.
• Multi-product ownership across products, categories, or verticals with unified brand narratives.
• Strong messaging and storytelling skills aligned to ICP-centric messages.
• Data-driven mindset with KPI tracking and analysis.
• Cross-functional partnership with Growth, Sales, CX, and Product teams.
• Hands-on execution from planning to launch and iteration.

Preferred Skills and Experience

• Familiarity with CRMs and campaign tools like HubSpot, Salesforce, Intercom.
• Knowledge of product analytics tools (Heap, Segment, Amplitude, Pendo, GA4).
• Experience with collaboration tools like Slack, Notion, Google Workspace.
• Background in fitness and SMB SaaS.
• Familiarity with product analytics and AI tools.