Brand Strategy & Positioning

• Partner closely with VP Brand Marketing to evolve Ironclad6s global brand strategy, architecture, brand voice and messaging
• Monitor and manage brand awareness and perception
• Partner cross-functionally to align brand strategy with product roadmap & business goals
• Own corporate-level audience and market insights

Creative Content Leadership & Social Media Excellence

• Create perception-shifting content that goes beyond traditional campaigns, including video, written content, social media, podcasts, and emerging formats that capture attention and drive engagement
• Lead our social media team & strategy across platforms, with particular focus on engaging, standout creative that drives conversations

Cross-Functional Brand Activation

• Partner with communications to drive executive thought leadership and earned media coverage
• Collaborate with growth marketing and PMM to infuse brand storytelling into product launches, events, campaigns, and pipeline-driving initiatives
• Work with recruiting and HR to strengthen Ironclad6s talent brand - ensuring consistency across candidate touchpoints and reinforcing Ironclad6s AI leadership
• Champion customer storytelling that highlights impact and builds trust with enterprise audiences

What You6ll Need

• Exceptional Writing Skills: You6re a master wordsmith who can craft everything from snappy social media posts to in-depth thought leadership articles that captivate and inform
• Powerful Storytelling: Strong creative instincts for content, with the ability to brief and collaborate with designers, videographers, and creative teams to produce breakthrough work
• Cross-Functional Leadership: Demonstrated ability to influence and collaborate across departments without direct authority, building brand champions throughout the organization
• Innovation Mindset: Natural experimenter who stays curious about new platforms, technologies, and creative approaches
• Results-Driven: Ability to balance creative vision with measurable business outcomes, using data to inform and optimize brand strategies