Responsibilities

• Research customer and target personas' views on commercial vs DIY options and share findings to influence GTM activities.
• Support and oversee execution of Go-To-Market strategies for enterprises.
• Draft clear messaging highlighting Octopus’s business value for various audience roles within large companies.
• Create marketing content such as articles, videos, demos, press releases, and case studies with DevRel and Product teams.
• Partner with Digital and Field Marketing to deliver demand and lead generation campaigns, and report results using pipeline and adoption metrics.
• Collaborate with Product and Sales to integrate customer insights into product roadmap and sales campaigns.
• Manage analyst and media briefings to support vendor ratings and publicity.

Requirements

• Multiple years experience in enterprise software product marketing including SaaS products with tier 1 launches.
• Positioned technical solutions improving organizational productivity, ideally related to software development.
• Created sales messaging for enterprise sellers' account-based campaigns and tailored communication to personas.
• Developed GTM strategy based on market, competition, and customer insights.
• Led cross-functional projects engaging diverse stakeholders.
• Self-driven, able to work in a distributed environment with flexible hours and travel.

Additional Information

• Remote position based in the US requiring West Coast location (PST/MST) and global travel.
• Offers clear compensation transparency; level 2 maturing at $100,000 annual + stock options, performing at $125,000 annual + stock options.
• Benefits include paid leave, parental leave, healthcare, dental, vision, 401K matching, and stock options.
• Interview process includes initial talent acquisition screen, hiring manager chat, and panel interview.