Responsibilities
- Lead user growth strategies across key LATAM markets, focusing on acquisition, activation, engagement, and retention.
- Drive marketing operations, including campaign execution, channel optimization, and ROI tracking to maximize growth impact.
- Partner with product operations to refine user journeys, improve conversion funnels, and enhance overall product adoption.
- Support product marketing efforts by launching new features, partnerships, and go-to-market strategies to increase user awareness and adoption.
- Conduct tactical analysis to evaluate performance metrics, diagnose challenges, and deliver actionable insights for growth improvement.
- Collaborate with internal and external stakeholders (marketing, product, BD, ops, data science, customer support) to align resources and achieve growth goals.
- Independently design and execute initiatives in competitive environments while also coordinating large-scale programs with regional teams.
Requirements
- Minimum 5 years of experience in growth, marketing operations, product operations, or product marketing within tech, fintech, or related industries.
- Proven track record of delivering measurable user growth outcomes through data-driven strategies and tactical execution.
- Strong analytical mindset; hands-on experience with performance dashboards, funnel analysis, and ROI measurement.
- Ability to work cross-functionally and manage multiple priorities independently.
- Bilingual proficiency in English + Spanish or Portuguese to coordinate effectively across regional markets.
- Experience in LATAM markets is highly preferred; additional exposure to global regions (Europe, Asia, Middle East) is a plus.
