About the role
- Lead positioning, messaging, and go-to-market for Duneβs onchain data analytics products including the app, Analytics API, and Datashare.
- Target audience ranges from crypto native teams to large institutional groups.
- Turn market and customer insight into clear narratives, run launches, and equip Sales and Success with tools to win.
Responsibilities
- Define positioning and messaging for analytics products across multiple ecosystems and key datasets.
- Write and own documentation for datasets and use cases.
- Plan and execute product launches and go-to-market plays with a B2B focus.
- Develop ideal customer profiles and personas from crypto native teams up to institutional buyers.
- Create sales enablement content such as one-pagers, narratives, and demos; train go-to-market teams.
- Conduct market and competitive research, win/loss analysis, and message testing.
- Collaborate with Product and Engineering on pricing, packaging, and product strategy.
- Produce content like product pages, case studies, and solution briefs to support adoption and growth.
Requirements
- 4+ years of product marketing experience in B2B SaaS, data, or analytics.
- Strong knowledge of blockchain, crypto industry, and web3 concepts.
- Familiarity with analytics tools, data infrastructure, or blockchain indexing platforms.
- Exceptional writing and storytelling ability for technical audiences.
- Comfortable working in a fast-paced, high-growth startup environment.
- Based in Eastern US or Europe.
Perks & Benefits
- Competitive salary and equity package top 25% in the space.
- 5 weeks PTO plus public holidays with flexibility.
- Fully remote-first approach with flexible working hours.
- Private medical insurance, dental, and vision coverage.
- Paid parental leave with phased return.
- Quarterly offsites and yearly travel allowance.
- Allowance for home setup or co-working space desk.
- Work with talented colleagues and receive company swag.
