Responsibilities
- Lead the development of tailored marketing programs that address client challenges through program and content creation and channel execution.
- Drive cohort-based success strategies to ensure publishers are well-positioned for sustainable growth.
- Inspire creativity within the team, working with partners to develop new tactics and strategies that engage target audiences/personas.
- Support a global team throughout the go-to-market process.
- Manage and build insight-driven product marketing and co-marketing strategies to drive business impact.
- Align and partner with the publisher and publisher development team, demand platforms, product management, and sales teams to identify customer needs and key product enhancements, and to successfully launch new products.
- Simplify complex subject matter into clear, concise messaging, jargon-free marketing, and positioning that aligns with customer needs.
- Embrace an analytical mindset to leverage insights and data, driving impact and revenue results.
- Understand broader market trends, our customers, and the adTech business landscape.
- Serve as the internal subject matter expert and center of excellence regarding competitive and partner platforms' capabilities and GTM.
- Manage the competitive and market insights process to inform key product enhancements and innovations in new products, including win/loss analysis and associated metrics for success.
Qualifications
- 5-7 years of experience with a minimum of 4 years in product marketing.
- A deep understanding of the B2B advertising/marketing technology space, or product marketing experience, with publisher experience being a bonus.
- Experience developing and leading co-marketing programs with partners, including thought leadership, content, event, and sales enablement support.
- Ability to develop and lead customer demos and create scalable training for external-facing products.
- Experience in the programmatic advertising and adtech industries.
- Excellent verbal and written communication skills.
- Ability to translate complex concepts into competitive, compelling marketing messages.
- Experience with: Microsoft Office and Google Workspace, Asana, Slack, Hubspot, Salesforce, Jira, or similar project management software and agile development environments.
Nice-to-have
- Pragmatic marketing certification.
- Global marketing experience.
