Responsibilities
- Build the foundation: Establish core product marketing processes, frameworks, and playbooks that scale as the business grows.
- Lead launches: Drive strategy and execution for major launches, aligning to roadmap priorities and adoption goals.
- Measure what matters: Define and track KPIs for adoption, enablement, and campaign performanceβusing data to inform decisions and iterate.
- Roll up your sleeves: Write messaging, sales enablement materials, decks, competitive analyses, and launch documentation.
- Turn insights into action: Gather and synthesize customer feedback, product usage data, and market signals to refine positioning and go-to-market strategies.
- Work cross-functionally: Partner with Product, Marketing, and Revenue leaders to ensure messaging and launches are consistent and impactful.
- Support monetization: Provide customer and market context to help shape pricing, packaging, and value communication.
Requirements
- 4+ years in B2B SaaS product marketing with a track record of leading launches and driving adoption.
- Experience building product marketing from 0β1 in a start-up or scaling environment.
- A strong communicator who can simplify complex concepts into compelling narratives.
- Metrics-driven, with confidence using data to guide decisions and measure impact.
- Hands-on operator whoβs comfortable owning both strategy and execution.
- Collaborative mindset with experience partnering across Product, Marketing, and Revenue.
Bonus Experience
- Experience in WealthTech, FinTech, or other compliance-focused B2B industries.
- Background working in B2B2C or hybrid B2B/B2C environments.
