Responsibilities

• Own and evolve Muck Rack9s global product story across industries, personas, geographies and segments
• Define competitive positioning through ongoing market research, customer insights regular analysis of competitor moves and buyer behavior
• Partner closely with product leadership to influence roadmap prioritization using marketing and customer data to bring the voice of the customer, insights from win/loss analysis and usage data to ensure product strategy aligns with market demands
• Ensure product marketing insights are foundational to the business case for roadmap investments by partnering closely with Engineering and go-to-market leadership to drive market input in early-stage product development
• Lead new feature launches from end-to-end with cross-functional stakeholders by building messaging, revenue team materials, and enablement content
• Oversee the development of battle cards and strategic content to help sales, success, and account management teams win in competitive situations
• Inform pricing and packaging strategy by partnering with product, sales, and revenue operations to analyze competitor pricing models, customer segmentation, and perceived value to recommend pricing strategies aligned with market expectations
• Lead and inspire a high-performing team by setting clear priorities, fostering cross-functional collaboration, and developing team members through coaching, feedback, and professional growth opportunities

Success Measures

• Increased usage and effectiveness of enablement and materials across Sales and Customer Success teams
• Higher product and feature adoption within key customer segments, contributing to stronger GRR through reduced churn and improved customer satisfaction
• Growth in NRR by driving usage, upsell, and deeper product engagement
• Clear alignment on positioning and customer personas across Product, Marketing and GTM

Requirements

• 10+ years of experience in B2B SaaS product marketing, with a strong preference for candidates who have a background in PR/Communications
• Proven success working closely with large revenue orgs and understanding their workflows and mindsets
• Strong communicator and storyteller who can map product functionality to business value
• Demonstrated ability to manage and develop a high-performing product marketing team
• A strong balance of strategic thinking and execution 65you can set the vision and get into the details to make it happen
• Experience launching complex products or major features in a fast-paced environment
• Executive presence and the ability to confidently present to senior leadership and represent the team across the organization
• A collaborative mindset and the ability to influence and align cross-functional stakeholders in Product, Sales, Enablement, and Comms
• Confident and organized, with the ability to manage complex, fast-moving initiatives
• Curious and analytical, always testing assumptions, gathering insight, and iterating on strategy