Craft positioning & messaging: Define how we talk about Artisan, Ava, and our expanding platform - from website copy to sales decks to in-product messaging.
Drive launches & own feature adoption metrics: Build GTM plans for new features and own launch execution end-to-end. Everything from emails to social media posts, in-app nudges and customer success enablement. You will directly own the feature adpotion KPIs.
Enable sales & CS: Arm our AEs and CS teams with killer collateral - pitch decks, one-pagers, battlecards, ROI calculators, and case studies.
Own the website & funnel narrative: Work with design and growth to make sure our site and top-of-funnel assets convert curiosity into pipeline.
Be the voice of the customer: Gather insights from sales, customers, and market research to shape product roadmap and messaging.
Own onboarding & customer education: Build guides, templates, and own the Artisan University to drive user success.
Webinars: Host a monthly webinar.
Own the product activation/retention funnel: Own Artisan’s activation, conversion, and retention funnels.
Own TTV: Own our time-to-value metric and work relentlessly to drive it down.
Own product growth experimentation: Work with engineering to ship growth experiments and measure impact.
Build growth loops: Develop viral/referral mechanics, and in-product nudges that drive compounding growth. We’re targeting a viral coefficient >1, and you will own getting us there.

3–6 years in growth PM/product marketing at a fast-growing B2B SaaS company, ideally in sales/marketing tech.
Experience in a PLG environment.
A storyteller’s mindset: you can turn technical features into bold narratives that resonate with founders, sales leaders, and RevOps teams.
Strong content & collateral creation skills - from decks to web copy to demo scripts.
Scrappy and fast-moving: you ship, test, iterate, and don’t wait for perfect.
Analytical & data-driven: fluent in funnels, A/B tests, SQL/analytics.

Shape the narrative of a category-defining company at the frontier of AI and GTM.
Work directly with the CEO.
Competitive compensation and full benefits.
Huge opportunity for impact in a high-ownership role.
Fast-moving culture where you’ll see the impact of your work every week.
A chance to do career-defining work at one of the fastest-growing AI startups.

Artisan Talent

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Product Marketer/Growth Manager

Artisan Talent