Responsibilities

• Define and drive category-defining positioning and messaging that strategically differentiates Forward Networks.
• Partner with product management to shape go-to-market strategy, including launches, packaging, pricing, and market expansion.
• Translate complex technical capabilities into clear business outcomes through compelling narratives, demos, and content.
• Build and lead a competitive intelligence program to provide insights that influence strategy, roadmap, and sales execution.
• Create and deliver high-impact content2solution briefs, whitepapers, presentations, demos, and sales enablement tools2that bring our platform and use cases to life across industries and government.
• Act as a thought leader and spokesperson with analysts, press, customers, and partners.
• Collaborate with demand generation, field, and corporate marketing to ensure consistent messaging and content across all channels.
• Recruit, mentor, and scale a world-class product marketing team aligned with company growth.

Qualifications

• 10+ years of experience in enterprise software, with a strong background in product marketing leadership at growth-stage companies.
• Proven success in defining and launching category-shaping positioning and messaging.
• Strong technical aptitude and curiosity; comfortable going deep with engineers and equally effective in front of executives.
• Demonstrated ability to craft compelling stories that connect technology to customer and mission outcomes.
• Experience driving competitive intelligence and informing product/market strategy.
• Excellent written and verbal communication skills; proven spokesperson with press/analysts and skilled presenter.
• Track record of building and scaling high-performing PMM teams.
• Familiarity with infrastructure, networking, security, or government/regulated markets preferred.
• Bachelor9;s degree required; advanced degree a plus.