Role Overview

• Define and communicate the value of Altium's portfolio across teams including Product and Sales.
• Ensure products solve customer problems and are positioned for market impact.

Storytelling & Narrative Development

• Craft compelling narratives translating complex product capabilities into customer value.
• Define and evolve core messaging, positioning, and go-to-market strategies.
• Create customer-facing content such as presentations, videos, and solution briefs.
• Partner with Brand and Content teams for impactful campaigns and launches.

Product Influence & Roadmap Alignment

• Bring market insights, competitive intelligence, and buyer feedback into product development.
• Work with Product Management to influence roadmap decisions.
• Define use-case driven value propositions and product packaging strategies.

Cross-Functional Leadership

• Collaborate with Sales Enablement to develop field materials.
• Support customer and partner engagements including advisory boards and events.
• Represent product marketing in internal planning and executive discussions.

Requirements

• 7+ years in B2B product marketing preferably in electronics, semiconductors, or embedded systems.
• Experience in driving product narratives and crafting positioning.
• Strong background influencing product strategy and roadmap planning.
• Excellent written and verbal communication skills.
• Experience with cloud-based platforms in electronics.
• Bachelor's degree in engineering, business, or related field; advanced degrees or MBA a plus.