Drive the go-to-market strategy for the dbt platform, working closely with Product, Marketing, and Field teams to identify and address target buyer personas, challenges, and opportunities.
Craft product positioning and messaging with clear, differentiated positioning for dbt, grounded in customer insights, market context, and roadmapped innovations.
Develop and execute marketing campaigns that clearly articulate the value and unique advantages of dbt, including the new dbt Fusion engine which delivers a next-gen data development experience and automatic cost savings.
Collaborate closely with Product and Engineering to shape product strategy, using competitive, customer, and market insights to influence our product roadmap.
Create and maintain a core bill of materials including web content, messaging guides, solutions briefs, product videos, pitch decks, email sequences, and internal enablement materials for the dbt platform and Fusion.
Develop and execute product launch and campaign strategies that drive pipeline for net new customer and expansion opportunities.
Create and maintain internal sales tools like playbooks that reflect a high degree of customer understanding and empathy.
Work with Demand Marketing teams to ensure strategic narratives and product messaging are delivered consistently at every touchpoint.
Measure and report on the effectiveness of marketing campaigns, using insights to drive continuous improvement.

4+ years of experience in product marketing, preferably within the data analytics domain.
A proven track record of developing and executing successful marketing campaigns for B2B software products.
Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.
Exceptional written and verbal communication skills, with a talent and passion for storytelling.
Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.
Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.

Prior experience working at a data analytics and/or open source software company.
Familiarity with the modern analytics stack, and a strong grasp of market dynamics within it.
Experience as an end-user of dbt, and/or experience as a data analyst, data engineer, or data scientist.

dbt Labs

7 jobs posted

Apply closed

View company profile

Senior Product Marketing Manager

dbt Labs