Responsibilities
- Actively and continuously monitor market for product launches, feature updates, pricing changes, and marketing campaigns
- Utilize multiple sources for competitive landscape analysis including news feeds, social media, market reports, and websites
- Serve as subject matter expert on competitive landscape, supporting sales in deal strategization
- Identify market trends and provide strategic recommendations
- Conduct in-depth analysis of competitor products, go-to-market strategies, and messaging
- Perform win-loss analyses on sales deals to identify opportunities for product innovation and marketing
- Create detailed competitive battlecards, market share analyses, and deep research on products/features
- Support product roadmap development with market insights
- Support product marketing and sales enablement in crafting messaging, talk tracks, and objection handling scripts
- Develop and deliver presentations, newsletters, and training sessions for key teams
- Maintain a centralized library of competitive intelligence resources
Requirements
- Bachelor’s Degree or equivalent
- 4-6 years of product marketing experience, preferably in B2B technology
- Strong analytical and critical thinking skills to distill complex information into insights
- Strategic mindset combining qualitative and quantitative data
- Creative thinker seeking a highly visible role
- Robust communication, presentation, and interpersonal skills with comfort presenting virtually
- Experience with Klue, Gong, Highspot, and Salesforce is a plus
