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The Economist
The Economist
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Overview

  • Economist Impact is seeking a Creative Strategy Director to join the Strategy & Solutions team in APAC.
  • This role sits at the intersection of strategy, creativity, and client partnership, driving breakthrough proposals and partnership solutions.
  • Focus areas include sustainability, global health, and new globalisation.

Key Responsibilities

Strategic & Creative Leadership

  • Lead the proposal development process in APAC from interpreting client briefs to shaping compelling solutions.
  • Serve as a senior creative strategist for high-value regional and global partnerships, delivering innovative concepts and storytelling.
  • Partner with analysts, content creators, producers, and media strategists to leverage Economist Impact capabilities.
  • Champion insight-led thinking using audience data, market intelligence, and performance learnings.
  • Contribute to the development of regional and global β€œturn-key” packages to accelerate sales.

Collaboration & Regional Impact

  • Work closely with APAC sales and Director of Creative Content to ensure strategic alignment between storytelling, branded content, and partnership solutions.
  • Collaborate with regional Partnership Leads to nurture and expand high-value client relationships through consultative engagement.
  • Ensure feedback loops between delivery and strategy to embed performance learnings into future designs.

Thought Leadership & Innovation

  • Act as a thought partner within APAC to shape regional growth opportunities and evolve market presentation.
  • Lead brainstorms, inspire teams, and bring forward bold ideas while maintaining editorial integrity.
  • Contribute to global knowledge sharing and innovation in formats, packages, and proposal excellence.

Qualifications & Experience

  • 8+ years experience in creative strategy, branded partnerships, or integrated marketing in media, publishing, or agency environments.
  • Proven ability to deliver impactful marketing and thought leadership solutions for premium brands.
  • Strong storytelling and proposal development skills across multiple formats.
  • Creative and strategic thinker with exceptional writing and design sensibility.
  • Experience working across APAC markets with sensitivity to cultural nuances and regional expectations.
  • Ability to collaborate across time zones and disciplines in a fast-paced environment.
  • Strong knowledge of digital marketing, content formats, and performance optimisation.
  • Collaborative, curious, high-energy mindset with a passion for impact-driven partnerships.

Why this role matters

  • Shape stories in APAC by turning briefs and challenges into integrated partnership solutions.
  • Bridge creativity and strategy to ensure bold, commercially strong, insight-backed proposals.
  • Scale Economist Impact’s regional influence with senior sales and creative leaders.
  • Make a visible impact on clients and society by designing partnerships aligned with the mission of progress.
  • Set the standard for creative excellence in APAC and influence global partnership future.
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