Key Responsibilities

• Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, emphasizing strategies enhancing customer acquisition.
• Stay ahead of industry trends to integrate innovative elements into creative production, ensuring captivating and converting creatives.
• Collaborate with design teams to transform ideas into compelling ad creatives aligned with brand values and campaign goals.
• Oversee the production process to ensure projects are delivered on time and meet the creative vision, optimizing impact on customer acquisition.
• Coordinate with designers, user acquisition managers, and team members for smooth workflow and high-quality outputs.
• Work closely with User Acquisition Managers to analyze ad creatives' performance, identifying top contributors to customer acquisition.
• Generate and test hypotheses in A/B testing to refine creatives, optimizing conversion rates and campaign performance.
• Provide regular reports to the Ad Creative Lead on ad creatives' impact and effectiveness in driving customer acquisition.
• Conduct competitor research to understand market benchmarks and creative standards successful in acquiring customers.
• Identify emerging ad creative trends and propose innovative solutions for better market positioning and customer engagement.
• Liaise between creative teams and user acquisition managers to optimize ad creatives based on real-time data.
• Facilitate brainstorming sessions to encourage creativity and continuous improvement aimed at boosting customer acquisition and retention.

Qualifications

• 3+ years experience in creative production or similar role, preferably in tech-focused or consumer product company.
• Proven track record managing creative projects from inception to completion.
• Strong portfolio demonstrating expertise in producing high-performing digital ads.
• Expertise in digital advertising platforms and understanding of performance metrics.
• Proficiency in project management tools and collaboration software.
• Ability to perform data analysis to draw actionable insights from campaign results.
• Up-to-date knowledge of AI tools for creative production and ability to leverage them effectively.
• Strong creative vision with ability to think out of the box and challenge the status quo.
• Excellent communication and interpersonal skills to manage diverse teams and stakeholders.
• Detail-oriented with strong organizational skills to manage multiple projects simultaneously.
• Ability to adapt quickly to new technologies and changes in digital marketing landscape.
• Willingness to experiment with new creative ideas and advertising approaches.

Location

• Applicants should be located within approximately 7 hours of CET time zone.