Responsibilities

• Lead Experimentation Roadmap: Define, prioritize, and execute a structured test-and-learn agenda across the subscription funnel. Create testing methodology, success and failure criteria, and result readouts.
• Subscriber Revenue: Identify and implement funnel improvements across pricing, plan mix, and customer experience to minimize friction throughout the customer journey, attract new subscribers, and boost renewal revenue.
• Growth Loop Programs: Design and optimize growth loops that create self-reinforcing marketing systems by leveraging user behavior, partner activities, and content distribution to drive compounding acquisition, engagement, and retention.
• Generate Insights: Build transparent reporting and synthesize insights into clear, actionable recommendations for leadership and stakeholders.
• Collaborate Cross-Functionally: Collaborate with Product, Engineering, Design teams, and other Marketing functions to implement optimizations and measure their effectiveness.
• Operate with Autonomy: Proactively surface growth opportunities, manage complexity, and move initiatives forward without waiting for direction.
• Measure and Report Impact: Own the reporting of funnel KPIs, ensuring tests and optimizations are tied to revenue outcomes.
• Partner with BI: Own the relationship with Business Intelligence, overseeing prioritization of all Marketing BI requests and ensuring alignment with growth goals.

Knowledge, Skills and Abilities

• 8+ years of experience in product marketing, growth marketing, analytics, or a related field with expertise in experimentation and optimization.
• Proven track record designing, executing, and analyzing experiments that deliver measurable business results.
• Experience designing and optimizing growth loops that drive compounding acquisition, engagement, or retention—preferably in a B2C or subscription-based environment.
• Strong analytical mindset with proficiency in data tools and ability to transform quantitative insights into actionable strategic recommendations.
• Comprehensive understanding of the marketing funnel and success optimizing critical user journeys.
• Excellent collaborator capable of aligning stakeholders across Product, Engineering, Analytics, and Marketing teams.
• Adept at managing ambiguity and complexity while staying focused on outcomes.
• Outstanding communication skills with ability to present insights and recommendations clearly and persuasively.
• Experience in sports, streaming, or subscription-focused businesses with multiple verticals or product lines is a plus.
• MS/MBA in Marketing, Marketing Analytics, or related fields is a plus.
• Passion for sports is essential.