Key Responsibilities

• Define differentiated, compelling core messaging and develop the go-to-market strategy for our Analytics and Admin capabilities, including our Analytics+ add-on
• Make sure internal teams like Sales and Customer Success have the resources they need about our Analytics and Admin capabilities, such as training, competitive talking points, and customer testimonials
• Own website content and collateral materials around these product capabilities, such as one-sheets and videos
• Become an expert in our product, our market, our competitors, and especially our global customers and buyers, and contribute those insights to our go-to-market approach
• Contribute to roadmap planning by understanding market needs and by understanding market needs, win/loss reasons, and helping prioritize initiatives and enhancements that will impact acquisition, expansion and retention
• Collaborate with marketing colleagues and use your knowledge of our product, market, and buyers to recommend topics for blog posts, e-books, events, and global campaigns
• Craft and articulate our unified, differentiated value proposition across a portfolio of Aircall solutions with an impactful core messaging and positioning framework and supporting bill of materials that drive pipeline and revenue growth
• Get familiar with how our product is used by different customer segments, and use this information to inform go-to-market strategies, global marketing campaigns, and other initiatives
• Bring creative problem-solving approaches to the team to help Aircall achieve ambitious revenue goals in 2025 and beyond

Qualifications

• Outstanding English and French language skills (German also a plus) with written, verbal and presentation skills
• A minimum of 4 years of relevant experience in tech Product or Product Marketing at a B2B SaaS organization
• An ownership mindset focused not just on content output, but also on proactive communication, building effective go-to-market strategies, and taking the initiative to drive real revenue outcomes
• Proven project management skills, especially in dynamic startup or scaleup environments
• A clear ability to work cross-functionally to achieve business goals–particularly with Product, Go-to-Market, Marketing, and Enablement teams
• A data-centric mindset and ability to set measurable objectives
• A versatile player comfortable crafting impactful product value stories as well as analyzing competitive research or building product demos
• An excellent storyteller who understands how to tailor a message to meet an audience’s needs
• A globally-minded person who enjoys working with a diverse group of international colleagues