Responsibilities

• Take an audience-first approach, putting the user at the center of every decision.
• Lead with ambition, optimism, and energy to drive impact and rally cross-functional teams to a unified vision.
• Weave marketing expertise and creativity to bring features to market in proven and innovative ways.
• Lead cross-functional initiatives as the marketing voice in product development, coordinating across Product, Engineering, Design, Analytics, and Growth teams.
• Manage complex stakeholder relationships and facilitate alignment across teams.
• Drive go-to-market strategies and tactics.
• Build scalable marketing systems and processes, including repeatable playbooks, marketing technology workflows, and measurement frameworks.
• Embrace ambiguity and change in a dynamic business environment.

Requirements

• A BA degree, MBA preferred.
• 8+ years of professional experience in B2C product marketing in corporate or startup environments, preferably with direct-to-consumer app-based products.
• Experience leading cross-functional teams and managing executive stakeholders.
• Track record of building strong partnerships with Product Management, Engineering, Research, and Design teams.
• Proven success in driving go-to-market launches that increase product adoption and impact business results.
• Ability to create and document repeatable processes, playbooks, and frameworks for team efficiency.
• Fluency with data, including market sizing, forecasting, and marketing efficacy in partnership with analytics teams.

Work Model

• Flexible hybrid model with more than half of time onsite in San Francisco, CA or New York City, NY offices (three days per week).