Role Overview

• Lead product positioning and growth globally at Eight Sleep.
• Develop product messaging and value propositions for consistency across channels.
• Define and execute go-to-market strategies for launches.
• Collaborate with Product, Brand, Growth, and CX teams.

Key Responsibilities

• Develop and own core positioning and messaging for products.
• Ensure clarity and consistency across product pages, campaigns, retail, and partner channels.
• Lead comprehensive go-to-market strategies and align cross-functional teams.
• Collaborate on content marketing strategies translating technical innovation into human benefits.
• Lead research and competitive analysis to understand customers and market dynamics.
• Define success metrics for initiatives and optimize strategies based on data.

Requirements

• 5+ years management experience in product marketing, brand strategy, or related fields.
• Proven success launching products and leading go-to-market campaigns.
• Expertise developing differentiated positioning and messaging frameworks.
• Exceptional communication and presentation skills.
• Deep understanding of customer segmentation, lifecycle marketing, and data-driven storytelling.
• Comfortable leading cross-functional teams by influence.
• Analytical mindset combined with creative intuition.
• Passion for health, technology, and design with belief in sleep as performance enhancer.
• Experience or willingness to use AI/ML tools in marketing strategies.