Your Experience

• Strong communication skills in English (written and verbal)
• Minimum of two years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager, with hands-on experience producing UA and ASO assets
• Proven portfolio showing your journey from concept to creative execution with measurable results across a broad range of video content
• Data-driven mindset with the ability to leverage analytics to drive key performance metrics (CTR, CR, engagement, etc.)
• Proficiency with project management tools like Jira, Confluence, Google Calendar & Sheets, and deep understanding of creative production workflows
• Awareness of industry trends and emerging design technologies, with the ability to spot lasting creative opportunities vs fads

Nice to have

• Experience specifically with video creative for paid social UA campaigns
• Familiarity with budgeting and resource allocation for creative projects

What you'll be doing

• Analysing real-time data to provide strategic direction on video creative elements for paid user acquisition campaigns across social media channels
• Leading the creation and management of video creatives, ensuring alignment with marketing goals and the Flo brand through clear, actionable creative briefs
• Managing timelines and resources to deliver creative assets on schedule and to specification
• Collaborating closely with paid UA teams, marketing, and creative talent (writers, visual and motion designers) to develop and execute compelling video content
• Ensuring creatives are optimized for devices, platforms, and audience segments
• Providing ongoing feedback during production and maintain quality, consistency, and brand integrity
• Adjusting creative concepts and campaigns based on performance insights to continuously improve results
• Measuring and analysing the effectiveness of video assets and campaigns, using insights to inform future strategy and execution

What success looks like

• Consistent improvement in key video creative performance metrics (ROAS, CTR, conversion rates, engagement)
• Growth in video creative’s contribution as a driver of paid UA success
• Tangible impact on overall paid UA campaign growth and ROI