Responsibilities
- Lead the development and execution of end-to-end Go-to-Market strategies and product launches.
- Shape positioning, messaging, and content to drive engagement and adoption.
- Turn market research and competitor analysis into actionable insights.
- Guide business and product decisions based on customer personas and insights.
- Act as the voice of the customer in product development.
- Ensure strong alignment between marketing, product, and business teams.
- Deliver impactful B2C marketing and partnership campaigns.
- Drive uptake and create joint value through strategic collaboration.
- Measure success through clear marketing KPIs.
- Equip teams with enablement resources to support execution and improvement.
Requirements
- Demonstrable work experience in a Product Marketing role at mid level.
- Experience working with partners and launching new services fulfilled by third parties.
- Experience with affiliate marketing.
- Experience in taking new products to market and running product launches.
- Strong copywriting skills crafting messaging with emotional and functional benefits.
- Excellent project and stakeholder management skills.
- Experience in market analysis.
Benefits
- Development support with a ยฃ1000 annual development fund.
- Bi-weekly coaching for mental health support.
- 25 days holiday plus UK Bank holidays and additional leave days up to 32 days.
- Generous 3 months fully-paid family leave for new arrivals.
