About this Role

• Build foundational messaging and GTM strategies for New Products
• Build the initial product positioning and messaging from the ground up
• Define early-stage GTM strategies for new products (pre-launch, beta, and general availability)
• Partner on pricing, packaging, and segmentation decisions with Product and Revenue Strategy teams
• Develop early campaigns, landing pages, and enablement that help the market 7et it7
• Partner with customers to shape and validate our direction
• Work with a subset of our Go-to-Market team focused on new products and Design Partners
• Talk regularly with early customers to understand workflows, pain points, and reactions
• Turn conversations into insight and insight into clear strategy and positioning
• Own the market and audience research that defines next moves
• Conduct deep market and competitive research
• Understand competitive landscape and articulate differentiation
• Explore new buyer personas, from recruiters to finance and IT leaders
• Run message testing and audience validation to define early traction and fit
• Launch new products with foundational materials like messaging docs, pitch decks, internal briefs, demo narratives
• Translate vague ideas into clear, testable assets
• Take new products to market with multi-channel, marquee launch moments
• Train and onboard a full-time PMM owner after launching new products

What We Look For Across All PMM Roles

• Curiosity & Synthesis: Ability to connect product input, user research, and market dynamics
• Clarity of Communication: Clear, structured writing and speaking skills
• Taste: Attention to how work looks, feels, and reads; think in systems and visuals
• Storytelling: Ability to communicate product in an interesting and differentiated way

You Might Be a Fit If You

• Think like a founder or GM, caring about product fit, market readiness, pricing, and enablement strategy
• Have experience with early-stage product launches
• Are energized by ambiguity and excited to figure things out
• Can convert customer feedback into compelling narratives
• Have a strong research toolkit
• Have strong product instincts and editorial judgment
• Are comfortable leading without a playbook and building from first principles

You May Not Be a Fit If

• You prefer working with well-established products or markets with existing product-market fit
• You need every input clearly defined before starting
• You are not comfortable shaping products from early feedback
• You want to work only on the highest revenue-generating products instead of new product startups
• You are uncomfortable working cross-functionally outside of Marketing

Interview Plan

• 30 min: Recruiter Screen with Talent Team
• 45 min: Interview with Hiring Manager
• 30 min: Interview with VP Marketing
• 30 min: Interview with CEO
• 1.5-2 hr Final Round with cross functional stakeholders and product marketing teammates

Benefits

• Emphasis on high quality work without quick hacks
• Competitive compensation
• 10-year exercise window for stock options
• Unlimited PTO, with four weeks recommended per year
• Twelve weeks fully paid family leave in the US
• Generous equipment, software, and office furniture budget
• $100/month education budget with manager-approved larger items