Responsibilities

• Lead optimization of new user onboarding and increase first-time transaction conversion rates through product iterations and personalized marketing campaigns.
• Build comprehensive user lifecycle management and segmentation frameworks to enhance engagement and repeat purchases.
• Design and optimize user referral and viral growth mechanisms for organic growth.
• Lead A/B testing and user segmentation strategies to improve operations and resource allocation.
• Collaborate with teams to ensure smooth execution of lifecycle marketing strategies and campaigns.
• Use logical thinking and data analysis to uncover insights, identify problems, and develop data-driven solutions.
• Stay informed on Business Unit products, including features and user pain points.

Requirements

• Proven success in user growth initiatives leading from zero to scale with significant results.
• Over 5 years in the internet industry, with 3+ years in senior user growth roles in transaction sectors like e-commerce or fintech.
• Experience leading growth projects and campaigns using systematic frameworks and methodologies.
• In-depth knowledge of operational methodologies including A/B testing and funnel analysis.
• Familiarity with marketing automation platforms and tools.
• Strong data-driven thinking and ability to build and improve monitoring and analysis systems.
• Ability to identify issues and propose solutions using data insights.
• Strong understanding of Business Unit products and user preferences.
• Bilingual English and Mandarin required for coordination with international partners.