Responsibilities

• Develop and execute integrated, multi-channel GTM strategies and campaigns for new and existing products across email, mobile, social media, paid digital, SEO, and content marketing.
• Create compelling product narratives and value propositions that differentiate the platform in the market, ensuring consistency across all customer touchpoints.
• Conduct ongoing market research and competitive analysis to identify trends, opportunities, and threats, refining product positioning and informing product development.
• Gather and analyze customer feedback, behavioral data, and segmentation to inform product enhancements, lifecycle programs, and personalized marketing initiatives.
• Develop high-impact thought leadership and product content including pitch decks, product briefs, product guides, and webinars to empower internal teams and support demand generation goals.

Requirements

• Experience in product marketing, product management, consulting, competitive intelligence, or similar roles in technology and startup environments.
• Exceptional autonomy and growth mindset.
• Ability to thrive in culturally diverse global organizations and navigate diverse workspaces with confidence.
• Deep industry knowledge of cloud services, marketing automation, and marketing technology platforms in high-growth B2B SaaS enterprise software and services.
• Strong relationship-building skills.
• Experience collaborating with and presenting to senior executives.
• Excellent written and verbal communication skills.
• Familiarity with working closely with technical and business leaders across product, product marketing, and sales organizations.