Opportunity

• Define product marketing strategy for exchange trading by partnering with product, sales, and strategy teams to craft the GTM vision for order book services, advanced trading products, and institutional APIs.
• Drive GTM execution for exchange products including order books, liquidity services, advanced orders, spot/derivatives fee structures, and APIs.
• Shape market narratives with compelling positioning and messaging communicating value to institutions, trading firms, and broker partners.
• Scale institutional adoption by designing incentive programs, onboarding flows, and enablement materials to maximize client growth, volume, and retention.
• Lead marketing for market data, analytics, and licensing emphasizing Kraken's competitive advantages in transparency and depth.
• Empower sales and business development by creating collateral, playbooks, and enablement content for client acquisition and retention.
• Develop expertise on institutional trading needs, liquidity dynamics, and competitors to inform marketing strategies supporting order book revenue and ecosystem expansion.
• Champion KPIs aligned with business outcomes such as Trading Firm Revenue, Volume, MTUs, and Retention.

Skills and Experience

• 10+ years of product marketing experience, ideally with financial services, fintech, or crypto, focusing on institutional trading or market infrastructure.
• Proven success leading go-to-market strategies for trading products, liquidity services, or data commercialization.
• Strong understanding of order book dynamics, market making, APIs, advanced order types, and institutional trading workflows.
• Ability to create narratives that resonate with institutional clients, broker partners, and sophisticated trading firms.
• Experience with sales enablement building content, collateral, and strategies for acquisition and retention.
• Data-driven mindset using trading revenue, volume, and retention metrics to measure marketing effectiveness.
• Excellent communication skills across various formats and audiences, including executives, technical teams, and trading clients.
• Strategic thinker who thrives in fast-paced, high-growth environments.