Shape and deliver a unified product marketing and brand strategy that deepens customer engagement, accelerates growth, and ensures a clear, consistent story across all channels
Lead major product launches and go-to-market campaigns with clear, measurable impact
Build, mentor, and inspire a high-performing team, fostering growth and accountability while rolling up your sleeves to contribute directly
Define and track key metrics across product adoption, expansion, and brand growth, communicating trends and insights to senior leadership to inform strategic decisions and drive business initiatives
Analyze customer insights, usage data, and market research to refine positioning, optimize campaigns, and uncover opportunities for upsell and cross-sell
Create systems and enablement materials that help our product marketing team tell our story effectively
Leverage LLMs in workflows to help create an efficient and high-performing team

Proven B2B SaaS product marketing experience, with expertise in go-to-market strategy, product launches, and driving adoption, expansion, and brand impact
Ability to integrate product marketing and brand strategy, ensuring messaging and identity are consistent and compelling across all channels
Strong analytical skills, translating market trends, customer behavior, and industry data into actionable insights that guide internal teams and senior leadership
Hands-on experience designing and implementing AI-forward workflows to improve processes, efficiency, and outcomes
Demonstrated people leadership, building and mentoring high-performing teams while fostering accountability and a collaborative, player-coach environment
Exceptional communication and storytelling skills, able to influence cross-functional teams and senior leadership with clarity and impact
Collaborative mindset with a proven ability to work effectively across teams to drive alignment and deliver results

7shifts

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Director, Product Marketing & Brand

7shifts