What you9ll do

• Own strategic messaging, positioning & differentiation
• Create clarity of ownership and execution across use case solutions messaging, persona strategy, enterprise sales plays, and enablement content
• Build narratives and market-facing content that clearly communicate the business value of dbt to executive buyers and mid-level technical champions
• Own positioning, messaging, and value propositions for our platform and key solutions across use cases and industries
• Bring market, customer, and competitive insights back to product, pricing, and packaging decisions, ensuring roadmap prioritization reflects real buyer needs

Drive cross-functional go-to-market success

• Translate complex technical capabilities into clear, field-ready narratives that drive adoption and pipeline from initial awareness to final decision
• Partner with demand gen and campaign teams to build campaign strategy and align launch tactics with pipeline goals and buyer journey gaps; measure and report on the effectiveness of marketing campaigns and use insights to drive continuous improvement.
• Package strategic sales plays into end-to-end GTM kits: pitch decks, demo flows, discovery guides and objection handling, short- and long-form content, customer testimonials, and competitive positioning
• Partner closely with sales enablement to ensure high adoption and measurable impact
• Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums

You9re a good fit if you have

• 6+ years of experience in product or solutions marketing, preferably within the data analytics domain.
• A proven track record of developing and executing successful sales plays and marketing campaigns for B2B software products.
• Strong understanding of the data analytics industry and its challenges, with the ability to translate complex concepts into clear, compelling messaging.
• Exceptional written and verbal communication skills, with a talent and passion for storytelling.
• Experience working with cross-functional teams, demonstrating strong leadership and collaborative abilities.
• Demonstrated analytical skills, with the ability to leverage data to inform marketing strategies and decisions.

You9ll have an edge if you have

• Prior experience working at a data analytics and/or open source software company
• Experience with value selling frameworks such as Command of the Message
• Familiarity with the modern analytics stack, and a strong grasp of market dynamics within it
• Experience as an end-user of dbt, and/or experience as a data analyst, data engineer, or data scientist