Product Marketing Manager

About the Role

• Drive go-to-market strategy for Vidyard's products and features.
• Craft compelling messaging and enable sales teams with necessary tools.
• Collaborate with product, sales, and customer success teams.

What You’ll Work On

• Develop and execute go-to-market strategies for product launches and beta testing.
• Define and refine positioning and messaging for products.
• Conduct market research including willingness to pay, product-market fit, competitive analysis, and segmentation.
• Collaborate with product management to align customer needs with roadmap and plans.
• Create sales enablement materials like product guides, presentations, battle cards, and training content.
• Partner with demand generation for campaigns driving lead generation and buyer journey nurturing.
• Work with Partner team to ensure cohesive partner story aligning with brand narrative and goals.
• Manage customer marketing newsletter with consistent storytelling on updates, success stories, and launches.
• Lead quarterly business readouts using win-loss analysis and data to inform leadership.
• Gather and analyze feedback to optimize messaging and strategies.
• Participate in sales training and enablement workshops.
• Act as strategic storyteller connecting product capabilities to customer value.
• Operate autonomously and proactively with ownership and result delivery.
• Represent Vidyard as product expert in webinars, meetings, and industry events.

What You’ll Bring to this Role

• 4+ years experience in product marketing, preferably in B2B SaaS.
• Strong ability in product positioning and messaging.
• Proven experience building compelling product narratives simplifying technical concepts.
• Experience working closely with sales and R&D for sales enablement materials.
• Exceptional cross-functional collaboration and communication skills.
• Ability to operate independently strategically managing multiple workstreams.
• Knowledge of marketing automation, CRM, and sales engagement tools.
• Strong analytical skills making data-driven decisions.
• Excellent communication and collaboration capabilities.
• Ability to prioritize and manage multiple tasks in fast-paced environment.
• Understanding of digital marketing and growth strategies.
• Experience with product-led and sales-led go-to-market approaches is a plus.
• Flexibility, adaptability and strong problem-solving skills.