Responsibilities
- Generate innovative ideas for static, GIF, and video ad creatives and develop comprehensive creative briefs
- Craft compelling scripts for video ads and oversee their production from concept to completion
- Identify and source content from existing assets, internal talent, and external creators
- Work closely with video editors and designers, leveraging your experience to guide the creative process
- Develop and optimize ads for Facebook, Instagram, and YouTube with a strong emphasis on video content
- Focus on performance metrics like nCAC, CTR, and scroll-stop rate to ensure creatives drive engagement and sales
- Review paid analytics to improve creative performance and iterate based on data insights
- Coordinate with influencers to run whitelisted content and manage creator relationships
- Develop copy and messaging for email, SMS, and web channels to ensure cohesive brand voice
Requirements
- 2-3 years experience in creative direction and creative strategy for performance marketing
- Strong brand strategy and excellent writing skills with portfolio of compelling ad creative
- Proficiency in research and analytical skills for campaign optimization
- Strong conceptual and problem-solving abilities with data-driven creative approach
- Ability to work both independently and collaboratively in a fast-paced environment
- Experience in social media advertising with understanding of platform-specific creative requirements
Approach to the Role
- Balances creativity with performance - develops innovative creative concepts while maintaining focus on conversion metrics
- Thinks strategically across platforms - understands nuances of each platform and adapts creative accordingly
- Collaborates seamlessly - works effectively with designers, editors, and external creators to bring vision to life
- Uses data to drive decisions - leverages analytics and performance insights to continuously improve creative output
- Stays agile and responsive - quickly adapts creative strategy based on performance results and market trends
- Maintains brand consistency - ensures all creative aligns with brand voice while optimizing for performance
