Strategy & Leadership

• Develop and own the overall marketing strategy and brand positioning for DeepBook, ensuring alignment with ecosystem goals and growth milestones.
• Drive global awareness, adoption, and engagement across key user segments, including traders, developers, and protocols.
• Collaborate cross-functionally with product, business development, and engineering teams to translate technical innovation into compelling narratives and campaigns.
• Serve as the primary marketing lead for DeepBook, overseeing all major campaigns, launches, and community engagement initiatives.

Product Marketing & Go-to-Market

• Lead product marketing initiatives, including market research, audience segmentation, messaging frameworks, and competitive positioning.
• Develop clear and differentiated value propositions, product narratives, and use cases tailored to DeFi-native and institutional audiences.
• Execute coordinated product and ecosystem launches across content, PR, community, and social channels.
• Track and interpret DeFi trends, user behavior, and market data to continuously refine positioning and strategy.

Ecosystem & Growth

• Build and nurture DeepBook’s brand presence across DeFi, institutional finance, and developer communities.
• Partner with ecosystem teams on liquidity incentives, partnerships, and community programs to accelerate protocol adoption.
• Collaborate with DeFi product and engineering teams to support the launch and marketing of complementary products, including Hashi, DeFi incentives, moonshots, and other ecosystem initiatives.
• Contribute to broader strategic efforts on stablecoins, tokenization, and financial product innovation, as relevant.

Qualifications

• 8+ years of experience in product marketing, growth, or brand strategy for technical or financial products.
• Strong familiarity with DeFi, trading, and on-chain financial systems, with proven ability to communicate to technically sophisticated audiences.
• Deep understanding of liquidity systems, DEXs, and DeFi market structure.
• Exceptional written and verbal communication skills; ability to simplify and convey complex financial concepts.
• Proven experience developing GTM strategies and executing high-impact campaigns end-to-end.
• Comfortable operating autonomously in a fast-paced, distributed environment.
• Prior experience in crypto, fintech, or capital markets strongly preferred.
• Experience building and managing marketing teams is a plus.