Responsibilities
- Develop and refine go-to-market strategies for Sensor Towerβs data and insight products, driving awareness and adoption.
- Collaborate closely with Product, Sales, and Marketing teams to position and launch new products and features.
- Build customer-facing materials presentations, case studies, one-pagers that clearly communicate value and unique selling propositions.
- Conduct market research and competitive analysis to inform product messaging and strategy.
- Partner with Sales to enable teams with the right messaging, collateral, and training.
- Gather and synthesize customer feedback to influence the product roadmap and marketing initiatives.
Requirements
- 3+ years of experience in Product Marketing, preferably within tech, SaaS, or data-driven products.
- Strong understanding of how to market complex or data-rich products.
- Proven experience working cross-functionally with Sales and Product Management.
- Exceptional written, verbal, and presentation skills, effectively communicating with diverse audiences while maintaining a customer-first approach.
- Ability to translate technical concepts into clear, engaging messaging for different audiences.
- Experience in WebTech, AdTech, MarTech, gaming, or analytics products is a plus.
