Responsibilities
- Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories.
- Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan.
- Partner with the Director of Marketing Communications and Content team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyerβs journey.
- Be the expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions.
- Develop the βvoice of customerβ playbook and leverage it to inform messaging and product education.
- Support the development and delivery of speaking engagements that evangelize our products and offerings across our target markets.
- Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned.
Requirements
- 10+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred).
- Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals.
- Experience creating compelling corporate messaging. Passion and curiosity about the customer and developing value-driven messaging and content.
- Experience collaborating effectively with product, sales, and customer success to achieve results.
- Superior communication, presentation and interpersonal skills.
- Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare).
- Experience managing and researching product positioning and competitive analysis.
- Organized, detail-oriented, and motivated team player with a positive attitude.
- Ability to work in a fast-paced team environment.
