Responsibilities

• Create alignment across sales, product, engineering, and marketing functions to understand the product strategy, and develop messaging frameworks that support value drivers and customer stories.
• Lead the planning and launch of new capabilities, releases, and products, and manage the cross-functional execution of the plan.
• Partner with the Director of Marketing Communications and Content team to create sales presentations, written and multimedia content, and other collateral related to our products to drive top-of-funnel engagement and accelerate the buyer’s journey.
• Be the expert on our buyers across all segments. Help to refine our target market, refine our ICP, and persona definitions.
• Develop the “voice of customer” playbook and leverage it to inform messaging and product education.
• Support the development and delivery of speaking engagements that evangelize our products and offerings across our target markets.
• Maintain knowledge of the industry and competitive landscape. Be an expert on our partners and competition, and how they are positioned.

Requirements

• 10+ years of experience in product marketing for B2B organizations (SaaS and/or healthcare experience preferred).
• Entrepreneurial minded self-starter who is able to function in a lean marketing structure in a company with aggressive growth goals.
• Experience creating compelling corporate messaging. Passion and curiosity about the customer and developing value-driven messaging and content.
• Experience collaborating effectively with product, sales, and customer success to achieve results.
• Superior communication, presentation and interpersonal skills.
• Demonstrable experience positioning and launching differentiated B2B software that exceeds business expectations (ideally in healthcare).
• Experience managing and researching product positioning and competitive analysis.
• Organized, detail-oriented, and motivated team player with a positive attitude.
• Ability to work in a fast-paced team environment.