Responsibilities

• Lead Product Marketing for our Launches
• Develop and operationalize Replit's launch motion from planning through release
• Create repeatable frameworks for fast, clear, coordinated launches
• Shape Messaging & Positioning with developer-first narratives
• Tailor messaging to different developer segments and channels
• Create Sales & Growth Enablement materials like decks, demos, battlecards, FAQs
• Lead Competitive and Market Insights to identify trends, threats, and opportunities
• Analyze & Learn by defining metrics and incorporating field and community feedback

Requirements

• 8+ years of work experience, including 6+ years in product marketing, ideally in app development
• Strong ability to build frameworks, processes, teams, and strategy from scratch
• Excellent written communication and storytelling skills
• Ability to simplify complexity and produce diverse marketing content
• Founder mindset with proactive problem-solving and speed
• Proven partnership with engineers and product managers to translate technical concepts
• Strong project management skills managing multiple launches
• Experience with sales enablement and competitive positioning for technical audiences
• Collaborative, low-ego approach and attention to detail

Bonus Points

• Experience in app development or marketing to product teams
• Experience with Partner/Ecosystem Marketing
• Startup or high-growth environment experience
• Understanding of AI and machine learning technologies
• Track record of launches for developer-facing products

Example Projects

• Establish launch rhythm for major and minor features
• Build competitive intelligence framework in AI coding assistant space
• Develop persona-driven messaging across builder segments
• Execute co-marketing initiatives with partner ecosystem
• Coordinate cross-functional launches with engineering, product, marketing
• Define metrics and feedback loops between product, marketing, and builder community

Work Arrangement

• Full-time role based in Foster City, CA office
• In-office on Monday, Wednesday, and Friday

Benefits

• Competitive Salary & Equity
• 401(k) Program
• Health, Dental, Vision, and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, and Caregiver Leave
• Commuter Benefits
• Monthly Wellness Stipend
• Autonomous Work Environment
• In-Office Setup Reimbursement
• Flexible Time Off (FTO) + Holidays
• Quarterly Team Gatherings
• In-Office Amenities