Responsibilities

• Define and evangelize value by understanding key personas, use cases, and value drivers to craft compelling product positioning and messaging.
• Deliver impactful presentations at live and virtual events.
• Build a developer community leveraging Coupa Agent creation platforms.
• Develop and manage sales collateral and enablement materials.
• Collaborate with Enablement team to deliver sales and customer success enablement programs.
• Drive revenue growth, build pipeline, and increase adoption/retention by influencing product roadmap and driving go-to-market motions/campaigns.
• Engage directly with customers and prospects to support deals, gather market insights, and identify ideal customers for references and case studies.
• Lead analyst briefing messaging and content development to maintain or attain category leadership position.

Requirements

• 8+ years of product marketing experience in B2B SaaS with proven track record in messaging, positioning, sales enablement, and influencing product roadmap.
• Experience in Product Marketing for AI within B2B SaaS companies.
• Strong analytical and decision-making skills to diagnose business issues and resolve problems effectively.
• Experience presenting on stage to VP+ audiences, with ability to dynamically engage and inspire.
• Ability to gather intelligence from data and influence executive stakeholders with narrative-driven presentations.
• Ability to work cross-functionally and command respect without direct authority.
• Capability to switch rapidly between strategy and execution.