Responsibilities
- Own execution of GTM strategy for assigned product(s) in partnership with the Growth Marketing team.
- Conduct ongoing voice of customer research, competitive intelligence, and market analysis.
- Define and maintain differentiated product positioning and messaging that resonates with target audiences by segment.
- Serve as the key Product Marketing representative for new product launches, migrations, and end-of-life efforts.
- Partner with Product Management and Sales to influence the product roadmap and ensure alignment with customer needs and market value.
- Partner with Support and Success teams to drive adoption, retention, and measure and improve customer health scores.
- Drive customer education, engagement and adoption of upsell modules within existing customer base.
- Develop thought leadership content and assets derived from market knowledge and a deep connection to the voice of the customer.
- Develop customer-facing collateral, sales enablement materials, and internal messaging frameworks that clearly communicate product value.
- Assist the Growth/Demand teams with campaign inputs, leveraging expertise to inform strategies for paid, owned, and earned channels.
- Work closely with the Events team to position WorkWaveβs brand and product at industry tradeshows and customer conference.
Requirements
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- 5+ years of relevant experience in product marketing, preferably within the B2B SaaS space.
- Strong understanding of GTM processes and full product lifecycle.
- Exceptional communication, collaboration, and project management skills.
- Ability to translate customer feedback and market insights into actionable business strategy.
- Highly organized and detail-oriented with ability to operate effectively in a cross-functional environment.
- Experience and openness to utilizing AI tools to create content and enablement.
Preferred Qualifications
- Experience using Pendo, Salesforce, Salesloft, Navattic, or other interactive demo platform.
- Experience working with or around the field service industry.
