Responsibilities

• Help evolve product positioning and messaging for core brands tailored to B2B audiences in the US.
• Plan and execute web initiatives, ensuring brand narrative and funnel consistency across SEO, content, and design.
• Own product-related website sections including page structure, UX flow, and conversion performance.
• Collaborate closely with UI Designer, Web Engineer, and SEO Manager.
• Use AI tools for research, audience analysis, message testing, and brief creation to build scalable workflows.
• Collaborate with Content Automation Specialist and Content Writer on communication, stories, landing pages, and enablement assets.
• Leverage analytics to measure messaging effectiveness and conversion; build hypotheses, run experiments, and iterate.
• Research competitors, market shifts, and customer insights to refine value propositions and identify new differentiation opportunities.
• Partner with Product, Sales, and Customer Success teams for message-market fit and consistency across the buyer journey.

First 90 days goals

• Ship performing product-related landing pages predictably.
• Monitor data for product-related web pages and funnels, tracking traffic, conversion, and influenced pipeline.
• Introduce or refine AI workflows for planning and team management.
• Document key insights from competitor and market research for upcoming product stories.

Required experience

• 4–8 years in B2B SaaS marketing, ideally in ecommerce/customer service space.
• Understanding of SaaS product conversion funnels.
• Proven ability to build and optimize product narratives and go-to-market frameworks.
• Hands-on with website content, UX flows, and modern SEO/GEO/AEO standards.
• Experience using AI tools for research, content/media generation, analytics plus strong editorial judgment.
• Comfortable interpreting analytics tools like GA4, GSC, Looker Studio to improve performance.
• Experience collaborating with Product, Sales, and cross-functional marketing teams.

Skills and traits

• Storytelling that connects product value to customer outcomes.
• Strategic thinking for scalable workflows.
• Analytical and experimental mindset for measuring, testing, and adapting quickly.
• Results-driven and proactive ownership.
• Curiosity about market shifts and eagerness to pioneer new approaches.
• Excitement about leveraging the Text ecosystem and building from existing scale.

Tools you’ll likely use

• GenAI and productivity: ChatGPT, Claude.
• SEO and research: Ahrefs, Google Search Console, SurferSEO.
• Analytics: GA4, Looker Studio, Clarity, product analytics tools.
• CMS: Statamic, WordPress; basic familiarity with HTML/MD/GitHub.
• Automation and CRM: HubSpot, Salesforce.
• Design and collaboration: Figma, Canva, ClickUp, or Jira.

Nice to have

• Experience with lifecycle marketing.
• Web experimentation (A/B, messaging or UX tests).
• Original research or storytelling assets that generated measurable impact.
• Familiarity with AI-driven content QA and governance.

Success metrics

• Conversion rates on key product-driven web pages.
• Quantity and quality of conversions.
• Qualified traffic growth and improved message engagement.
• Adoption and ROI of AI-enabled marketing workflows.
• Influenced opportunities and pipeline contribution from web pages.
• Cycle time from idea to launch to measurable impact.