Role Overview
- The Senior Staff Product Marketing Managerβ Platform Migration & Engagement will oversee product marketing for platform initiatives to migrate PS4 players to PS5 and maximize engagement and player health on PS5.
- Works closely with product management, analytics, and data science to develop insights to inform go-to-market plans.
- Champions customer needs across SIE for optimal platform service.
- Critical role to maximize player relationships through an ecosystem view.
Responsibilities
- Console Migration β PS4 players upgrade to PS5
- Partner with manager for wallet cash launch and evolution of migration incentive features
- Finalize migration strategy for FY25; create FY26 strategy
- Drive migration incremental programs go-to-market with cross-functional teams, including readiness, launch, evaluation, and insights
- Platform Engagement β MAU across PS account enabled devices and touch points
- Partner with VP of GMOM and manager to lead engagement insight discussions and programs
- Drive retention campaigns maximizing engagement including readiness, launch, evaluation, and insights
- Lead product marketing in experimentation and UX initiatives to maximize player experience
- Partner with PEG to influence new social feature strategy supporting platform engagement goals
Skills and Qualifications
- Bachelorβs degree in marketing or related field or equivalent experience required; MBA a plus
- 12+ years leading teams in global marketing with increasing responsibility, driving engagement programs
- Proven record delivering strategy and go-to-market for new products and features with multiple teams and partners
- Experienced in consumer insights, business and strategic analytics to inform planning and optimize outcomes
- Ability to manage multiple projects in dynamic environments and assess business-critical decisions
- Maintain confidentiality and work well under high-pressure environments
- Strong results-driven cultural leadership, collaboration, inclusion, innovation, and independent work skills
- Excellent prioritization and multitasking skills in fast-paced environments
- Fluent in English with exceptional communication skills; proficiency in other languages a plus
- Intermediate Microsoft Office skills (Word, Excel, PowerPoint)
- Preferred: familiarity and passion for modern console, digital ecosystems, gaming culture, PC and mobile gaming, and MicroStrategy
Additional Considerations
- Close collaboration with teams in London, California, and Tokyo requiring flexible availability for meetings
