Key Deliverables

• Process Owner & Marketing Governance

• Architect and enforce the full end-to-end process—from campaign brief to creative, website and landing pages, through compliance, and finally to launch.
• Build and maintain SOPs, SLAs, and approval workflows covering creative assets, tracking, and wireframes.
• Develop and implement project management methodologies tailored for marketing campaigns, ensuring effective tracking of progress, roadblocks, and dependencies
• Establish clear accountability frameworks for each stage of the marketing delivery pipeline, from ideation to post-campaign analysis and retrospective review.

• Performance & Channel Oversight

• Align media strategy across display, search, social, affiliate, and programmatic channels.
• Monitor KPIs (CAC, CPL, ROAS, LTV) across verticals and brands, identifying gaps and driving action through comprehensive, regular performance reports.
• Translate complex data into clear, actionable insights, creating dashboards and presentations that highlight key trends, opportunity, and areas for optimization and improvement.

• Website, SEO & UX Flow

• Own the operational delivery and performance of all web assets, landing pages, and SEO deliverables.
• Collaborate with Product, Dev, and Design teams to optimize conversion flows, A/B test pages, and ensure pixel-perfect execution.

• Compliance & Approval Workflows

• Act as the marketing compliance gatekeeper, working with legal teams to ensure timely approvals and audit-readiness across all regulated markets (FCA, CySEC, DFSA, ASIC, etc.).
• Build pre-approval and post-review frameworks for all global campaigns.

• Martech, Tracking & Reporting

• Oversee the full tracking infrastructure: pixels, UTM governance, GA4, attribution tools.
• Manage the martech stack and ensure system health across CRM, CMS, and data pipelines.
• Set up automated dashboards and reporting flows to enable real-time, accessible visibility for senior leadership, enabling data-driven decision-making across all marketing efforts.

• Cross-Functional Enablement

• Coordinate with creative, design, product, engineering, compliance/legal, and finance for seamless execution and accountability.

Requirements

• 8–12 years in marketing operations, performance marketing, or marketing program management, ideally within forex, crypto, fintech, or trading platforms.
• Proven experience managing multi-brand, multi-region marketing environments.
• Demonstrated ability to design, implement, and optimize reporting frameworks that provide clear, actionable insights for strategic decision-making
• Deep understanding of campaign orchestration, digital performance metrics, and web UX.
• Experience in compliance-led marketing with strong familiarity with regulated financial jurisdictions.
• Process mindset with the ability to build scalable systems and enforce team accountability.
• Strong leadership skills — confident managing senior marketers and cross-functional teams.
• Familiarity with project management software/methodologies for tracking marketing projects.
• Hands-on knowledge of tools such as HubSpot, Salesforce, GA4, Tableau, Segment, Figma, JIRA, etc.