Responsibilities

• Develop strategic creative concepts for paid video campaigns across social platforms
• Analyse performance data (CTR, CR, ROAS, engagement) to identify insights and opportunities
• Write sharp creative briefs that translate insights into clear direction for designers, writers, and video editors
• Partner with UA and growth teams to test hypotheses and scale what performs
• Review and optimise creative iterations ensuring alignment with brand and business goals
• Spot patterns, trends, and cultural moments to inform future campaigns
• Guide the creative process from concept through to execution and analysis

Requirements

• 2+ years in performance marketing, creative strategy, or growth marketing roles
• Portfolio showing data-driven creative concepts delivering measurable results
• Deep understanding of paid social creative performance and testing methodologies
• Strong communication skills translating insights into creative directions
• Fluency in English and ability to craft ideas for a global audience
• Familiarity with creative production workflows without hands-on editing
• Proficiency with project management tools (Jira, Confluence, Google Workspace)
• Curiosity for new formats, cultural trends, and emerging AI creative tools
• Obsession with results

Nice-to-have

• Familiarity with budgeting and resource allocation for creative projects
• Experience working collaboratively with creative partners

Success Metrics

• Growth in video creative’s contribution to paid UA success
• Consistent improvement in key video creative performance metrics
• Tangible impact on overall paid UA campaign growth and ROI