Responsibilities
- Design, build, and evolve messaging and positioning frameworks focusing on market differentiation
- Utilize feedback, data, and analytics to optimize messaging and content decisions
- Enable sales and external-facing teams with toolkits to maximize product understanding and improve ramp times
- Ensure messaging and content remain on-brand, consistent, and optimized for channels and audiences
- Partner with product teams to understand market needs and translate product roadmap into revenue drivers
- Manage processes for product launches, driving differentiation aligned with target audience pain points
- Foster customer relationships and produce quality customer reference materials
- Lead and inspire a team of product marketers, content creators, editors, and strategists
- Establish accountability frameworks and content quality standards for the team
- Create frameworks for measuring success including goal setting and continuous improvement processes
- Analyze go-to-market teams' performance to drive improved close rates and deal velocity
- Serve as strategic link between Marketing, Sales, Account Management, and Product teams
- Create an industry knowledge center of excellence for employees and customers
Requirements
- 10+ years of product marketing experience with a focus on measurable growth in B2B SaaS
- Relevant experience in healthcare benefits and working with employer buyers, brokers, or healthcare partners is a plus
- Experience in fast-paced or high-growth environments is a strong advantage
- Proven success in category evangelism for SaaS companies
- Exceptional communication and interpersonal skills for diverse stakeholder engagement
- Strong storytelling ability to translate complex products into emotional, value-driven propositions
- Excellent problem-solving skills and adaptability
- Strong ownership mentality with commitment to quality deliverables
- Self-starter with entrepreneurial mindset and ability to manage complex projects across teams
- Willingness to undertake necessary tasks to ensure company success
- Passionate about transforming the U.S. healthcare system
Work Environment
- This is a fully remote position
