Responsibilities

• Research and identify new business opportunities to grow user base, capture new user segments, and increase revenue channels
• Identify and leverage growth channels, including but not limited to referral, content marketing, social media, email marketing, and partnerships
• Be the product owner, able to coordinate with cross-functional teams (Product, Data, Marketing, Country Teams) to execute business strategy and rollout new growth initiatives
• Proactively monitor and analyze key metrics to track the effectiveness of growth initiatives and identify areas for improvement
• Develop market-fit and innovative trading, execution and analytics strategies to broaden product and growth offerings to improve retail conversion
• Stay updated on emerging trends, competitor landscape, community feedback and best practices in exchange products, growth hacking and digital marketing

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or related field
• 3+ years of experience in growth hacking or digital marketing, preferably in IT companies
• At least 2 years of experience in the crypto industry, preferable in a Growth or Product role
• Track record of leading/participating in key product launches or growth efforts.
• Strong analytical skills and proficiency in data analysis and tracking tools is highly preferred
• Excellent communication and collaboration skills
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
• Background and knowledge of crypto or finance is preferred

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)