PH - Marketing Assistant for Ad Creative Team

Primary Responsibilities

• Create Canva templates with multiple versions inspired by top-performing Meta Ads images.
• Develop Canva templates guided by competitor research from Meta Ads libraries.
• Design and edit direct response images for Meta, Google, YouTube, TikTok, and more.
• Deliver high volumes of creative assets weekly, including ads, banners, and short-form videos.
• Collaborate with copywriters and marketers to align visuals with ad copy and campaign objectives.
• Analyze performance data (A/B tests, CTRs, conversions) to refine and optimize ad visuals.
• Maintain an organized library of reusable visual assets and templates, including UGC and stock materials.
• Format and optimize user-provided images and videos for peak performance on Meta Ads.
• Develop new static images, graphics, or simple animations for Meta Ads and websites as requested.
• Bonus: Edit and produce video content using stock footage, UGC, or combined media.

Collaboration & Communication

• Work closely with Meta and Creative team and Practice Success Managers via Slack and Asana/monday.com for planning, revision requests, and approvals.
• Communicate proactively about timelines, creative needs, and project status.

Qualifications and Skills

• 1–3 years of experience in digital design, social media design, or marketing support roles.
• Strong proficiency in Canva; basic familiarity with CapCut and Adobe is a plus.
• Ability to format, crop, resize, and optimize visual content for Meta Ads.
• Strong eye for composition, layout, color, and design best practices – and details, like spellings, logos, and grammar.
• Ability to deliver high volumes of assets quickly without compromising quality.
• Strong organizational and time management skills.
• Must be highly social media savvy, especially regarding Instagram, Facebook, Reels, Stories, TikTok, and paid social formats.
• Must stay up to date with the latest trends in social media ads, including styles, layouts, hooks, visuals, and high-performing creative patterns.
• Must understand the difference between graphic design and advertising designs – i.e. things that are beautiful and things that drive sales.
• Experience creating direct response or performance-focused ad creatives is preferred.
• Bonus: Experience in the aesthetics, beauty, or medspa industry.

Ideal Candidate

• Learns quickly and adapts to changing platform trends.
• Thrives in a fast-paced, high-volume work environment.
• Communicates clearly and collaborates well with internal teams.
• Handles feedback positively and iterates efficiently.
• Is a team player who works well with others.

Notes

• Candidates must reside in the Philippines to qualify for this role.